EVOLVING WITH YOUR CONSUMERS
Compass Outdoors Brand Identity
THE CHALLENGE
Yerba Magic found sudden fame on TikTok, but their look was trailing behind their hype. The existing brand felt a bit generic for a community that thrives on energy, movement, and a bit of digital chaos. It lacked the "unhinged" visual energy required to stop a thumb mid-scroll. We needed to bridge the gap between a traditional herbal drink and a modern digital lifestyle brand.
THE RESULT
We stripped back the "wellness" tropes and leaned into high-vibration visuals. By mixing bold, custom lettering with a saturated palette, we gave the brand a visual pulse that matches its audience’s scroll-speed without losing its organic roots. This direction creates an immediate visceral connection with the viewer, moving away from "safe" design into something that feels grit-driven and raw. The result is an identity that feels like a shot of caffeine for the eyes.
